Introduction
Voice search is nowadays one of the most popular ways to search for information on search engines. A few years ago people liked to sit on a desktop and do internet surfing all day, but now the desktop has changed to mobile. People like to Surf the required information\product Information\Services through voice command Frequently, Hence, it becomes really important to all the Business and Web Design teams/corporations to build voice search optimization for their websites. This is an increasing trend now and in the future, it will become the major part of any search query on any search result page.
Here are a few examples of voice-activated virtual assistants currently in use, Amazon Alexa, Apple Siri, Google Assistance
With the advancement & enhancement in technology voice search optimization has become a crucial part of smartphone users increased rapidly during the pandemic and is in increasing trend post-pandemic, As most smartphone users are interested in hands-free technology to reduce the chance of contamination.
Voice search is now considered one of the fastest growing types of search because 55% of Smartphone users do their search queries through voice assistant.
Voice search is commonly used in the following fields on day-to-day
E-commerce
Query words
Local Search
Keyword Length
Semantic Searches
Why Voice Search Optimization is important?
With advances in Technology and End users changing Requirements on day day-to-day basis, It Also allows getting ranked and read out loud by The voice search Devices.
Voice Search is the fast-growing type of search as most smartphone users do their queries in voice search only, Hence People are preferred to buy smartphones that support voice search features.
below are the voice search optimization strategies any business can follow:
Voice Search is Essential for Businesses and websites to adapt to the changing landscape of search behavior. As more users turn to voice-activated
For devices and virtual assistants, optimizing for voice search becomes crucial,
here are some strategies to enhance your voice search optimization.
- Focus for Long tail Keywords
Focus on Long-tail Keywords that Reflect how People speak and ask questions Tools that can be used to get more details are SEmrush to find the questions based on contents.
- Mobile Optimization
Make sure your website is mobile-friendly and loads quickly.
Google considers mobile-first indexing, so a mobile-friendly site is essential for overall search performance, As Most of Query happens from Smart Phone Only .
- Understand Natural/Local language
Prepare the contents which match People Common Query both in Natural talk\Local Talk\Phrase talk\Nearest to keyword Query/ So that search provides all the related results to People Query.
- Local Optimization
Optimize your content to match the way people do their Query with both long tail and short Tail Words{phrases, As many Searchers are local in nature\Region wise
- Featured Snippets
Optimize your content keywords in such a way that should be featured in Google Features snippets, as most of the search Assistants often pick the information from snippets when providing the answers to voice queries on the SERP page.
- Natural and conversational content
Create Content\ keywords in a natural conversational Tone, and Anticipate and answer common questions of Audience or users may have, This will help your content to align and appear on the search engine result page.
- Page speed Optimization and Create FAQ pages
Fast-loading web pages is very important in both voice search and traditional method search, Compress the images, and Leverage browser catching, use Content Delivery networks to improve the site speed.
- Use Natural language processing Natural Language Processing
in your content creation, understand the context and semantics of user queries to provide more relevant answers.
- Structured Data Markup and Reviews\Ratings
Implement the structured Data(Schema) on your website this helps search engines understand your content better to increase your chances of appearing on the SERP page, positive renews and high ratings will impact your voice search result page, especially in local Businesses, Encourage your customers on ratings and review platform.
- Understand your customers and their Devices
All Devices and voice search algorithms use different real-time data points and locations to understand the user and its search context Marketers can use these data to understand its target audience and its Device Behavior to ensure the end customer queries are answered properly.
- Create Compelling Content
It becomes important to focus on giving valued and detailed answers to common questions with clarity and concise, A good content of voice should consist of A headline that asks common questions, below the heading the Answer or definition of the query, Make the rest of the content
Elaborating or defining the rest of the topics related to the query.
Conclusion:
Voice Search optimization is going to become a fundamental aspect of modern Content Marketing, as the use of voice-activated virtual assistants and smart devices continues to increase, and adapting your content/website for voice search is essential, if you are facing any issues in optimizing your website to voice search, then it is always a good practice to hire SEO expert not only saves your effort and time, But also helps to rank your website in SERP Page.